So, what’s a Brand to Do?! Time to Get REAL, Get SIMPLE, and Get us GOING! Here’s some tips to better brand your company’s sustainability initiatives to reach and retain its audience:
More PURPOSE, Less Surface. While people may have an initial attraction to a company’s costume, it’s the cause they remain loyal to. So lay it out there: what is your brand’s FUNCTION and how will it serve us AND the greater good.
Sustainability is complex. So, break your brand down to the elements of what is what, and how your company get’s it little part done in the bigger picture. Sing a short ‘song’ that sticks in our heads – a message we can remember.
More than anything brands need to MOTIVATE. Use your brand as a 'Call To Arms.' Participation is empowering - put the pen in our hands and ask us to co-author a page in our planet’s future. Help us find the feeling in your brand with an embedded positive message we can act on… we WANT to act on. Positivity cultivates creativity, connectivity, and activity. After all, we are sustaining our well-being too, right?! So use your brand to lighten the load and keep us dancing the road to a brighter future.
If any of these suggestions have helped your brand grow its impact then let us know. Use the comments box below to tell us about your little victories and big success stories of breaking through and making a difference.